Previs Case Studies

Previs Case Studies

These are a collection of case studies from commercials that I was the cinematographer/DP and previs artist. My process helps the agency/director visualize the commercial in pre-production and solve creative and technical problems before the shoot.We can figure out blocking, stage dimensions, technocrane and motion control camera moves, and even lighting before the shoot.

On the shoot, the previs helps the grip, lighting, camera, and art department stay on the same page.


Previs + Technodolly Motion Control


University of Florida

Previs + Technodolly Motion Control



Previs + Technocrane + Lighting Previs


Cover Girl

Previs + Technocrane


Smart Car

Previs + Dolly Move



Previs + Lighting Previs